Possible: An Event Campaign

Possible is a global data and analytics event for Teradata customers, prospects, and innovators in the field of  AI and ML. There were 8 events in total comprised of Singapore, London, San Francisco, Dallas, Atlanta, Brazil, Mexico City and Paris. I created a #RethinkPossible campaign to raise awareness before, during and after. I promoted the event with webinars and LinkedIn Lives, video and static content and paid social to drive attendance. During the events, I had photographers and videographers capturing content and customer interviews as well as a writers posting to a live blog, live social and onsite social and photo booths. After the events, I kept the conversation going by creating a thought leadership content series "Discoveries from Possible" made up of audiograms from keynotes and talks, videos and quote cards. I also promoted Teradata's capabilities with the customer video content I had captured at each event as well as quote cards driving to resources such as landing pages, videos, and white papers. I also managed an employee advocacy campaign to support the content and gain further reach as well as an Executive Leadership team content campaign.